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shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 381
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 197
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 287
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 273
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
itemType
Notice
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shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 381
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 197
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 287
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 273
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
additionalType
recordNumber
pobr_ico_12_06
Title
Cartaz publicitário da Coca-Cola
Description
A imagem mostra um anúncio publicitário antigo da Coca-Cola.
Na ilustração central, um homem e uma mulher sorridentes seguram garrafas de Coca-Cola e parecem brindar enquanto olham um para o outro. Eles estão vestidos com roupas típicas da moda dos anos 1940 ou 1950 — o homem usa camisa amarela e a mulher, camisa verde com lenço branco no cabelo.
Ao fundo, vê-se uma paisagem do Rio de Janeiro, com o Pão de Açúcar e a Baía de Guanabara, sob um céu azul e ensolarado. Abaixo da imagem, há um pequeno texto publicitário exaltando a bebida e o logotipo vermelho da marca.
Na ilustração central, um homem e uma mulher sorridentes seguram garrafas de Coca-Cola e parecem brindar enquanto olham um para o outro. Eles estão vestidos com roupas típicas da moda dos anos 1940 ou 1950 — o homem usa camisa amarela e a mulher, camisa verde com lenço branco no cabelo.
Ao fundo, vê-se uma paisagem do Rio de Janeiro, com o Pão de Açúcar e a Baía de Guanabara, sob um céu azul e ensolarado. Abaixo da imagem, há um pequeno texto publicitário exaltando a bebida e o logotipo vermelho da marca.
material
PapelMaterial
author
productionLocation
Não IdentificadoPlace
productionNote
A chegada da Coca-Cola ao Brasil, em 1941, durante a Segunda Guerra Mundial, marcou um momento importante na consolidação da influência econômica e cultural dos Estados Unidos no país. Inicialmente destinada às tropas norte-americanas instaladas em território brasileiro, a bebida logo ultrapassou o público militar e se integrou ao cotidiano da população. Em 1942 foi instalada a primeira fábrica no Rio de Janeiro e, três anos depois, surgiu a primeira franquia em Porto Alegre, o que impulsionou a expansão do produto por todo o território nacional.
Mais do que um simples refrigerante, a Coca-Cola se transformou em um símbolo do poder econômico, tecnológico e cultural dos Estados Unidos, refletindo a crescente penetração de valores e práticas do capitalismo no Brasil. Sua disseminação esteve associada ao ideário de modernidade, consumo e prosperidade, promovido pela chamada Política da Boa Vizinhança, estratégia de aproximação diplomática e cultural norte-americana com os países da América Latina durante e após a guerra.
A presença da marca no cotidiano brasileiro expressa também um aspecto da globalização cultural, em que produtos e hábitos de consumo passam a representar estilos de vida e modelos de comportamento. Ao mesmo tempo em que divulgava um imaginário de modernização e progresso, a expansão da Coca-Cola no Brasil refletia a assimetria nas relações econômicas internacionais, revelando como o poder simbólico dos Estados Unidos moldava costumes, gostos e formas de sociabilidade locais.
Assim, o percurso da Coca-Cola no Brasil evidencia a construção de um novo cenário cultural urbano, no qual o consumo se torna parte essencial da identidade moderna. Sua história ilustra como a penetração de um produto estrangeiro pode funcionar como instrumento de integração econômica e difusão de valores — um retrato claro da força do imperialismo cultural estadunidense na América Latina do século XX.
Related topic
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shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 381
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 197
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 287
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 273
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
about
The Coca-Cola Company Organization
annotationText
O Convite Universal
"TOMEMOS UMA COCA-COLA"
Os brasileiros têm uma nova maneira de dizer: "Como vai, amigo?" O convite cordial que se ouve tantas vezes é "Tomemos uma
Coca-Cola". Todo o mundo já verificou que a "Coca-Cola" possue um sabor delicioso e uma qualidade que inspira confiança. Eis porque a pausa que refresca com uma "Coca-Cola" bem gelada se tornou um costume geral entre amigos.
Coca-Cola
UNIDOS HOJE
UNIDOS SEMPRE
acquisitionDate
28/05/2019
acquisitionMethod
Licenciamento
provenance
Photo Sintese Fotografia
acquisitionNote
Para integrar a experiência ‘Português do Brasil’, após o incêndio de 2015 e a reformulação da exposição de longa duração em 2021.
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shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 381
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 197
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 287
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 273
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
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File: /server/mlp/shiro/src/shiro/views/ViewFunctions.php on line 481
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shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 381
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 197
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 287
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 273
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
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File: /server/mlp/shiro/src/shiro/views/ViewFunctions.php on line 481
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shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 381
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 197
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 287
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 273
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
itemExhibition
Exposição de Longa DuraçãoViagens da LínguaPortuguês do BrasilAlô, alô, Brasil! marromExhibition Sub-Section
Copyrights
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