Notice
Code: 8
Only variables should be passed by reference
File: /server/mlp/shiro/src/shiro/views/ViewFunctions.php on line 481
Backtrace
shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 379
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 194
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 279
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 267
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
itemType
Notice
Code: 8
Only variables should be passed by reference
File: /server/mlp/shiro/src/shiro/views/ViewFunctions.php on line 481
Backtrace
shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 379
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 194
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 279
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 267
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
additionalType
recordNumber
pobr_ico_13_04
Title
Anúncio da Loteria Federal
Description
Imagem publicitária colorida com o retrato de um jovem de óculos redondos e expressão séria, em close frontal. Na parte superior, o texto em destaque diz: “Esse tal de poder jovem está cada vez mais por fora”. A composição reflete o estilo gráfico e comportamental da juventude brasileira dos anos 1970, em diálogo com a cultura de massa e a crítica ao ideal do “poder jovem” difundido nas décadas anteriores.
material
PapelMaterial
Notice
Code: 8
Only variables should be passed by reference
File: /server/mlp/shiro/src/shiro/views/ViewFunctions.php on line 481
Backtrace
shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 379
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 194
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 279
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 267
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
productionNote
O anúncio reflete o discurso publicitário e comportamental brasileiro da década de 1970, período marcado pela consolidação da indústria cultural e pela reconfiguração da imagem da juventude. A expressão “poder jovem”, popularizada nos anos 1960, é aqui ressignificada com tom irônico, indicando a transição de uma juventude engajada para uma geração mais voltada ao consumo e à estética.
Related topic
annotationText
Descobrimos que os jovens entre 18 e 24 anos odeiam o dinheiro. Parece mentira, mas ficou apurado, numa pesquisa nacional, que a maioria dos compradores de bilhetes da Loteria Federal é gente madura, acima dos 30 anos. Parece absurdo: apenas 16% têm entre 18 e 24 anos. É o cúmulo. Preferir uma bicicleta a uma Mercedes esporte é prova de visão curta. Trocar um cruzeiro nos mares do sul por uma voltinha de barca é sinal de vista grossa. Continuar fazendo aquêle programinha quadrado no cinema do bairro em vez de assistir as temporadas da Broadway é sintoma de imaturidade. Tôda quarta-feira e todo sábado uma pessoa tem chance de ficar milionária com os prêmios da Loteria Federal. Você só precisa fazer uma coisa: tentar. Sem tentar, ninguém consegue nada. A estatística é clara: os homens experientes têm tido mais direito à sorte grande. É preciso contestar essa estatística!
acquisitionDate
02/07/2019
acquisitionMethod
Licenciamento
provenance
Oswaldo Hernandez
acquisitionNote
Para integrar o acervo de exposição do MLP, após o incêndio de 2015 e a reformulação da exposição de longa duração em 2021.
Notice
Code: 8
Only variables should be passed by reference
File: /server/mlp/shiro/src/shiro/views/ViewFunctions.php on line 481
Backtrace
shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 379
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 194
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 279
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 267
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
Notice
Code: 8
Only variables should be passed by reference
File: /server/mlp/shiro/src/shiro/views/ViewFunctions.php on line 481
Backtrace
shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 379
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 194
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 279
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 267
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
Notice
Code: 8
Only variables should be passed by reference
File: /server/mlp/shiro/src/shiro/views/ViewFunctions.php on line 481
Backtrace
shiro\views\ViewFunctions::printProperty() in file /server/mlp/app/views/mlp/default_item.php on line 379
include() in file /server/mlp/shiro/src/shiro/navigation/domain/View.php on line 248
shiro\navigation\domain\View->render() in file /server/mlp/shiro/src/shiro/interface/entities/Handler.php on line 194
shiro\interface\entities\Handler->_loadView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 450
shiro\interface\entities\TransitionHandler->_loadModeView() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 588
shiro\interface\entities\TransitionHandler->contentItem() in file /server/mlp/shiro/src/shiro/interface/entities/TransitionHandler.php on line 227
shiro\interface\entities\TransitionHandler->content()
call_user_func() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 51
shiro\navigation\services\OperationServices::run() in file /server/mlp/shiro/src/shiro/navigation/services/OperationServices.php on line 18
shiro\navigation\services\OperationServices::runFromDto() in file /server/mlp/shiro/src/shiro/navigation/services/RouteServices.php on line 279
shiro\navigation\services\RouteServices::run() in file /server/mlp/shiro/core/Shiro.php on line 267
Shiro->_executeUi() in file /server/mlp/shiro/core/Shiro.php on line 113
Shiro->_execute() in file /server/mlp/shiro/core/Shiro.php on line 69
Shiro->__construct() in file /server/mlp/shiro/core/initialization.php on line 61
require() in file /server/mlp/html/navigation-index.php on line 7
include() in file /server/mlp/html/index.php on line 5
itemExhibition
Exposição de Longa DuraçãoViagens da LínguaPortuguês do BrasilUm minuto pro comercial! vinhoExhibition Sub-Section
Copyrights
The Museum of the Portuguese Language collection available on this platform is for consultation purposes only. Any other use is expressly prohibited. Users are responsible for respecting the copyright, personality, and related rights of the works presented. The total or partial reproduction of original works or their copies, by any means and for any purpose, is prohibited, as established by Brazilian Law No. 9,610 of February 19, 1998. To request permission to reproduce any work—original or copy—please contact the Reference Center by email at: centrodereferencia@mlp.org.br.